Following on from our last post, here’s what was showing at the Electric Cinema a hundred years ago today.
by Kenneth & Christine Brewer
The biggest and most popular cinema in Merthyr was the Castle Cinema. It was very grand with a large foyer with a café and lounge upstairs. Inside the auditorium were three tiers of seats, and at the back there was a section that was partitioned off by glass so that you could watch (but not hear) the film whist you were waiting to go in.
The cinema was managed by Mr Cyril Smith, and the commissionaire was Vines Perry. The Castle also had a magnificent organ which would rise out of the floor, and the resident organist was Gene Lynne.
The Castle was owned by ABC Cinemas (Associated British Cinemas), and on a Saturday morning they would have the ABC Minors – a cinema club with special showings for children. At the beginning of each Saturday morning session, the “ABC Minors Song” would be played to the tune of ‘Blaze Away’, whilst the lyrics were shown on the screen with a bouncing red ball above the words to help the audience keep the place.
The Palace Cinema, which was in Pontmorlais (where the car park near Flooks is now), was smaller than the Castle. It only had two tiers of seating, but it too had a café upstairs. The manager at the Palace was a Mr Jones who was always smartly dressed in a black suit and a dickie-bow. The Palace was a very popular cinema, but the lasting memory is that in the winter it was always freezing cold there, so there would always be a scramble to sit near the radiator.
Also on the High Street, just a few doors up from the Castle Cinema, was the Electric Cinema. This was the oldest cinema in Merthyr, and by the 1940’s it was quite dilapidated and had a bit of a reputation – its nick-name was ‘The Bug-House’. I (Ken) only ever went there once when I was quite young. I had asked my mother to take me to see a George Formby film (I don’t recall which one), and when we got to Merthyr (from Abercanaid), the only cinema that was showing it was the Electric. My mother didn’t want to go there, but I finally persuaded her – but only on the understanding that I never told anyone that we went to the Electric!!!!!
The Theatre Royal and the Temperance Hall were also used for theatrical performances as well as being cinemas.
The Theatre Royal was also quite grand – it also had two tiers of seating, with a standing area at the back…..not glassed in this time though. Every Christmas there was a Pantomime there – I (Ken) remember seeing Cinderella starring Ronnie Ronalde (the yodelling music hall star) as Dandini and the radio stars Clapham and Dwyer as the Ugly Sisters.
The Temperance Hall also put on plays – it even had its own repertory company. One of the junior leads was Pamela Mant who left the company to play Christine Archer in ‘The Archers’. Another regular at the Temperance Hall was Pat Phoenix who went on to star as Elsie Tanner in ‘Coronation Street’. When you went to see a film at ‘The Temp’, you had to be careful where you sat. Some of the seats downstairs were behind the pillars supporting the balcony, so you would be forever dodging from side to side to see the screen. Also, one of the rows of seats was quite rickety, and if you weren’t careful, you would find the whole row falling backwards…..with you on it!!!!
Of the other cinemas in Merthyr, the only others I (Ken) visited were the Oddfellows Hall and the Victoria in Dowlais – this was because the queues in Merthyr were so long that we caught the bus to Dowlais to watch the films instead. I only visited each of them once. I remember the Oddfellows Hall was quite big, but a bit old fashioned, and I particularly remember the Victoria because when you entered the auditorium, you came in from under the screen. I had never seen that before.
Those days were poorer, but simpler times, but we were far more contented, and it is sad that all of the history of those days is being washed away.
by Kenneth & Christine Brewer
In the decade or so following the Second World War, cinema took hold in Britain in a big way. It sounds like a cliché, but it’s true nonetheless that people loved the all the Hollywood glamour and escapism that the films provided to take their minds off the austerity of post-War Britain.
Merthyr was no exception – going to the cinema became one of the big attractions in the 1940’s and 1950’s. Such was the demand that at one time Merthyr had eleven cinemas – five in town (The Castle, The Palace, The Electric, The Theatre Royal and the Temperance Hall); two in Dowlais (The Oddfellows Hall and The Victoria); one each in Penydarren (The Cosy); Troedyrhiw (The Picture Palace); Aberfan (The Electric) and Treharris (The Palace).
Going to the cinema in those days was a real night out. As well as the main feature, you would be treated to a ‘B’-movie (usually a Western from memory), a news-reel, a cartoon and adverts for forthcoming films. The news-reel footage made a huge impact – we only saw the news in newspapers or heard about it on the wireless, but seeing the pictures on the big screen really brought things home to us. I (Ken) particularly remember my grandmother being very upset and having to leave the cinema when they showed news-reel footage of the liberation of Belsen. Everything was on a continuous loop – there were no showings once or twice a day…the cycle would start at a certain time (‘B’-movie, news, cartoon, adverts, main feature), and would continue non-stop until closing time.
You could also have an ice-cream in the intermission as a treat. These were sold by the usherettes. They were a big part of the cinema going experience, they would show you to your seats, and woe-betide you if you misbehaved – you would have the usherette’s torch shining on you within minutes. Repeat offenders would be asked to leave!!!!
Quite often, after the last showing of the evening, you would emerge from the cinema and the town would be crowded with people coming from other cinemas all hurrying for buses to make their way home.
Forthcoming films were advertised in the Merthyr Express, and people would also turn out in droves to see their favourite stars. In the 1940’s the big stars were Humphrey Bogart, James Cagney, Bette Davis, Joan Crawford, Clarke Gable etc. The big matinée idol at the time was Robert Taylor, and the pin-up girl was Rita Hayworth.
When there was a ‘big’ film it wouldn’t be unusual to see people queuing around the block to get in. The ones that were particularly memorable were ‘The Robe’ at the Theatre Royal and ‘Quo Vadis’ at the Castle. The biggest queues however were for the re-release of ‘Gone with the Wind’ in the late 1940’s (the original release was during the war) at the Castle Cinema – the queues stretched as far as the eye could see.
How times have changed, all of these cinemas have closed, and all but the Theatre Royal and Temperance Hall have been demolished. For many years, Merthyr didn’t have a cinema at all until the Vue Cinema complex was opened at Rhydycar. It’s not the same – the glamour and excitement have all but disappeared.
To be continued……
Here is what you could have expected on Christmas Day in Merthyr in 1910…
Following on from yesterday’s Commercial Break blog, here is an interesting newspaper article about the opening of Merthyr’s first cinema – The Electric. Not only was the Electric Merthyr’s first cinema, it was also the first purpose built cinema in South Wales.
Lots more about Merthyr’s many old cinemas in the coming weeks.