Most of us have passed, or even visited the Temperance Hall (or the Scala to those of you who were born after the 1960’s), but how many of you realise that it was in fact Merthyr’s first purposely built public meeting place?

The Temperance Hall was built by the Merthyr Temperance Society as somewhere to provide “instruction and amusement for the masses of the people”. The Temperance Movement began in the 1830’s. At first temperance usually involved a promise not to drink spirits and members continued to consume wine and beer. However, by the 1840s temperance societies began advocating teetotalism. This was a much stronger position as it not only included a pledge to abstain from all alcohol for life but also a promise not to provide it to others.
The Temperance Hall was opened in September 1852 by Henry Bruce, the M.P. for Merthyr. The original building measured approximately 80 foot by 40 foot, with a 12 foot wide platform, with a capacity of between 100 – 150 people.
In 1873, the Hall underwent major enlargement, was said to hold up to 4,000 people. For the next 20 years the Hall was the main theatre in Merthyr, mostly seeing off competition that came and went, from the Drill Hall, the short-lived Park Theatre and the many visiting portable theatres. Performances at the Temperance Hall ranged from musicals like “Les Cloches de Corneville” and the marionette spectacular “Bluebeard”, to performances of plays by Shakespeare and other leading dramatists.

As well these, the Hall was also used to host lectures and also religious and political meetings. One of the most famous of these was the meeting held in 1872 by Rose Mary Crawshay, one of the leaders of the Women’s Suffrage Movement in the late 1800’s, which led to a petition for Women’s Suffrage being sent to Westminster.

In 1885 the management was controlled by a group of four brothers: Charles, Joseph, George and Harry Poole who continued with the mixed policy, and encouraged local amateur groups to use the premises as their regular base. By the turn of the century, however, the Temperance Hall was gradually becoming a music-hall and variety theatre, with the touring productions of musicals and straight plays tending to go to the Theatre Royal.

By 1914, the Temperance Hall was listed in the Kinematograph Year Book, so it was clearly an early cinema conversion. The manager of the theatre by now was Mr Israel Price, who would become a legendary theatre manager of the South Wales area. From the outbreak of the War until the start of the “talkies” Israel Price provided variety performances and reviews as well as silent films. In 1927 he was able to advertise that the Temperance Hall was “now the only live theatre in the town”.

The Temperance Hall was renovated and re-seated in 1930 and re-opened in August of that year, promoting itself as “Now one of the most comfortable theatres in the provinces”.
In 1939, Israel Price’s son (also called Israel) took over the running of the Temperance Hall, and he also eventually took over the management of the Theatre Royal. The Hall seems to have been used almost exclusively as a cinema during the Second World War, but in the post-war years it resumed live theatre, and in 1948 ran a forty-week repertory season under the direction of Barney Lando.

By the 1953 edition of the Kinematograph Year Book the proprietors were listed as Messrs Price and Williams, and there were 624 seats, and by 1980 the Theatre had ceased presenting live shows and was used exclusively as a cinema having been renamed the Scala Cinema. It was owned by Dene Cinema Enterprises Ltd. and had 480 seats.
The cinema closed in the early 1980’s and in 1985 the building was converted into a bar and snooker club.

Although born in Leicester, Florence spent most of her childhood and formative years in Merthyr. She was the daughter of Will Smithson, a well-known provincial theatre manager, who had settled in Merthyr to take over the running of the Theatre Royal. She made her stage debut at the age of three in pantomime. After leaving school she studied at the London College of Music. Various singing engagements followed, and while she was touring with a small opera company in Donizetti’s opera La Fille du Régiment, she was spotted by the impresario Robert Courtneidge. Under his management she toured in 1904–05 as Nanoya in The Cingalee and Chandra Nil in The Blue Moon.


Here is what you could have expected to enjoy in the way of festive entertainment 100 years ago….


But how many of us know anything about its author – Jack Jones?
With the outbreak of the Second World War, Jack carried out lecture tours in the USA and Canada, worked as a speech writer on behalf of the Ministry of Information and the National Savings Movement, wrote radio-scripts and articles, visited troops on the battlefields and also had to deal with the death of his son Lawrence, who was killed in action in 1942. He also changed political allegiance again – this time supporting the Conservative, Sir James Grigg in the 1945 election. Jack still found time to write, producing ‘The Man David’ an imaginary presentation, based on fact, of the life of Lloyd George, in 1944, and then after the war, and in quick succession, two volumes of autobiography (‘Me and Mine’ in 1946 and ‘Give Me Back My Heart’ in 1950), three new novels (‘Off to Philadelphia in the Morning’ (1947), ‘Some Trust in Chariots’ (1948), and ‘River out of Eden’ (1951) and a play (‘Transatlantic Episode’ (1947). Personally these years were difficult: Laura died in 1946 and his other son, David, in 1948; although Jack did find love again, marrying Gwaldys Morgan, a library assistant from Rhiwbina, in 1954.

100 years ago today you could be enjoying this Festive treat….









