Church Street – Page 2 – The Melting Pot – Merthyr Tydfil's History and Culture

James Gomer Berry – part 1

by Laura Bray

Rarely can one family be said to have produced three illustrious members in one generation, but that is exactly what happened to John and Mary Ann Berry whose three sons – Seymour, William and Gomer – became respectively Lords Buckland, Camrose and Kemsley, making millions in the process.

Gomer was the youngest of the three, born 7 May 1883 in 11 Church Street, Merthyr. His upbringing was of a normal sort – educated firstly at Abermorlais School and then at the County School. He began his working life as a draper’s apprentice in Manchester House – where Wetherspoons in Penderyn Square now stands, yet within 10 years he had left Merthyr and was living in Pinner, with a wife and child, and is recorded on the 1911 census as “Newspaper Proprietor”. How did such a change come about?

The story really starts when Gomer was 18 and moved to London to join his brother William, who was running a magazine called “Advertising World”, which he had founded in 1901, with a £100 loan from his brother Seymour. Gomer was to assist with advertising, sales and finance, areas in which he showed great flair. From all accounts, the two brothers got on well, sharing a house, a bank account, and indeed for the next 36 years their careers were closely linked.

The brothers ran “Advertising World” with success, so much so that in 1909 they sold it for the huge sum of £11000, (roughly £1.2m in today’s money) from which they set up a small publishing company called Ewart, Seymour and Co Ltd. This ran a number of periodicals including the popular “Boxing” – a good example of how the brothers were able to spot and exploit an opportunity; they took its circulation from around 100,000 in 1909 to over 250,000 a week in 1914.

In 1915 they bought the struggling “Sunday Times” for £80,000, with William acting as Editor-in-Chief, followed three years later by the “Financial Times”. By 1921 they owned the “Daily Graphic,” the profitable “Kelly’s Directories,” and had interests in the “Western Mail”, the “Evening Express”, the “Cardiff Weekly,” the “Merthyr Express” and the “Pontypridd Observer”. Surely there can be few enterprises that grow with such dazzling speed.

Now firmly established in his position as Newspaper Proprietor, Gomer felt confident enough to apply for the Freedom of the City of London in the Company of Stationers, which was granted on 8 May 1923. He was just 30.

The next move for William and Gomer was the purchase of the Hulton group of Manchester newspapers, which became the foundation, in 1924, of Allied Newspapers, with their partner, Edward Iliffe. This was followed by the purchase of the Amalgamated Press in 1926, which included a large number of non-political periodicals, a book section, two printing works and the Imperial Paper Mills.

In 1927 they bought Edward Lloyd, Ltd., one of the largest paper mills in the world, and also acquired the “Daily Telegraph”, with William again as editor-in-chief. They now controlled 25 newspapers, and about 70 periodicals.

The Daily Telegraph Building in the 1930s

Competition was fierce in the 1930s but instead of trying to attract readers with gifts, as other newspapers did, they decided to change the format of the “Daily Telegraph”, to maintain the quality of their news coverage, and to halve the price from 2d. to a penny; the circulation doubled immediately to 200,000 and grew to well over a million copies by 1949.

Outside of the publishing world, Gomer was being noticed politically too. He was created a baronet in 1928 (sadly just one week before Mary, his wife of 21 years, died) and was appointed as an Officer of the Most Venerable Order of the Hospital of St John of Jerusalem in 1931. Five years later he was raised to the peerage as Baron Kemsley, of Farnham Royal in Bucks.

To be continued…..

A Full House – part 1

by Barrie Jones

My paternal grandparents lived in 12 Union Street, Thomastown, Merthyr Tydfil. My grandfather Caradog JONES was born in Troedyrhiw in 1896 and was one of five brothers who were coal miners, as was their father, grandfather and great-grandfather before them. Crad’s great-grandfather John Evan JONES was born in Abergwili, Carmarthenshire, in 1814, moving to Duffryn, Pentrebach, sometime in the 1840s to work in the local Plymouth Work’s mines.

By contrast, my grandmother Margaret Ann nee BAILEY was born in Merthyr Tydfil in 1898, her great-grandfather Abraham BAILEY, was born in Bristol, Gloucestershire, in 1804, arriving in Merthyr town with his extended family sometime in the 1850s. Abraham was a street hawker of earthenware goods, and for a while in the late 1850s to 1860s, ran a china and earthenware shop in 6 Victoria Street, Merthyr Tydfil. For the most part, he and his sons Abraham and Thomas, and his son-in-laws were street traders. My grandmother must have inherited the Bailey entrepreneurial gene, as to augment the family income and help purchase number 12 Union Street; she took in boarders, mainly ‘travellers’ and ‘theatricals’. My father once commented that coming home from school each day he was never sure where in the house he would be sleeping.

12 Union Street is one of 23 terraced properties in the northern portion of the long street that runs at right angles to the top of Church Street. The southern portion of the street contains the imposing Courtland Terrace. The dual terraces of Union Street leads off Church Street up to the boundary wall of the now derelict St Tydfil’s Hospital, formally the Merthyr Tydfil Union building, the ‘Workhouse’. A terrace numbered 1 to 11 on the left hand side and a terrace numbered 12 to 23 on the right hand side. All the houses were three bedroomed apart from numbers 1 and 23 which had extended frontages on Church Street and were much bigger properties. Number 12 being an end of terrace property was flanked by the lane leading up to Thomastown Park and thence on to Queen’s Road.

Union Street is in the Thomastown Conservation Area, the first area to be designated in Merthyr Tydfil. Built from the 1850s onwards on a grid-iron pattern, Thomastown has the largest group of early Victorian buildings in Wales. Built for the middle classes, the professional and commercial people of the town, its best examples are Church Street, Thomas Street, Union Street (Courtland Terrace) and Newcastle Street. This area (Thomastown) striking toward the higher and open ground of the ‘Court Estate’ was the first exclusively residential area to be created by those in the top stratum of Merthyr’s population. Thomastown was the forerunner of what was to occur at the end of the 19^th century in the northern part of the town between the parklands of Cyfarthfa Castle and Penydarren House. These later developments contained even larger and more prestigious properties.

The two terraces of Union Street must have been one of the later developments. The 1876 Ordnance Survey Map shows only the single terrace of numbers 1 to 11. The 1881 census records both terraces but 7 of the 23 properties are shown as uninhabited, (numbers 3, 6, 7, 15, 16, 17 and 18), indicating that the development of the street was barely finished in 1881.

The census returns for number 12 clearly shows that the occupiers in the early years were part of Merthyr’s ‘middle’ class:

3^rd April 1881 – Margaret PRICE, retired publican

5^th April 1891 – James JONES, decorator

31^st March 1901 – Thomas GUNTER, boot and shoe dealer

2^nd April 1911 – Thomas GUNTER, boot and shoe dealer

(Thomas GUNTER was the manager of the Leeds Boot Warehouse, no. 33 Victoria Street and was a leading figure in both the Merthyr Chamber of Trade and St. David’s Parish Church.)

To be continued…..

Merthyr Memories: Tramroadside North Memories

by Christine Brewer (née Williams)

I was born on Tramroadside North during the War, and I spent all of my early life there. The Tramroadside North I remember from that time bares very little resemblance to the same area today – it has been developed beyond recognition.

The part of Tramroadside North that I am talking about, or ‘The Tramroad’ as it’s more commonly known, is the road that runs between Church Street and what was known as Harris’ Hill – roughly where the Tesco roundabout is today. When I was growing up, the road was much narrower and was lined on both sides with small houses and cottages.

A map showing Tramroadside North (marked in yellow)

On the side of the road nearest the Railway Station were also several ‘courts’ of houses: Joseph’s Court, Vaughan’s Court and Rosser’s Court. There was also a pub, The Tydfil Arms, and we also had a green-grocer’s shop and a small ‘front-room shop’ in one of the houses.

An aerial view showing the top part of the Tramroad. The Tydfil Arms is at the centre of the photo (the larger white building). Photo courtesy of http://www.alangeorge.co.uk/index.htm

When I was a child I clearly remember the old tram-lines running down the middle of the road, the trams had stopped running years before of course, and I also remember the air-raid shelter near the lane up to Thomas Street. I often wondered how effective this would have been in an air-raid as it was quite a flimsy brick-built building just built at the side of the road.

The Tramroad decorated for the coronation of King George VI in 1937. Photo courtesy of http://www.alangeorge.co.uk/index.htm

Most of the families who lived on the Tramroad had lived there for generations, and we were a community all of our own. Everyone knew everyone else, and I could tell you who lived in almost every house. I was born in a very small two up, one down cottage – the youngest of five children, so when I was young I went to live with my aunt who had more room. She lived at the bottom end of the Tramroad, and had huge garden which stretched all the way back to the Station Yard. I clearly remember the animals being brought into the Station Yard before being taken to the abattoir, which was near the present day Farm Foods store.

There were, of course, some characters living on the Tramroad. One of our neighbours had a garden full of fantastic cabbages, and whenever anyone asked her about them, she would say that she had buried her husband’s ashes there, and that is what made them so big. Another lady, actually another one of my aunts, had a menagerie in her house. Whenever she came across an injured animal, she would take them in and care of them. Over the years I remember her having many wild birds, hedgehogs etc. At one time I even remember her having a fox-cub!

At the top of the Tramroad was Adulam Chapel. The chapel actually faced Lower Thomas Street, but the cemetery was on the Tramroad, and there was path to the chapel through the cemetery. I went to Adulam Chapel every Sunday, and I remember going to Sunday School in the vestry underneath the chapel and being taught the Lord’s Prayer in Welsh by the teacher Evan John Peters.

The Tramroad in the 1960’s with Adulam Chapel in the middle of the photo. Photo courtesy of http://www.alangeorge.co.uk/index.htm

Also underneath Adulam Chapel were two very small houses that shared a kitchen and toilet. When I was a little older, my sister married and moved into one of these houses. I dreaded going to see her as I would have to walk along a path through the cemetery to get to the house; I remember one occasion walking down the path and a boy jumping out at me from behind a grave – he thought it was one of his friends and wanted to frighten him…..he certainly frightened me!

Adulam Chapel. Left is the front of the Chapel on Thomas Street. Right is the back of the chapel on the Tramroad, showing the cemetery with the path (left) leading to the houses

So much has changed. Most of the houses have been demolished, and all of the courts, the Tydfil Arms and Adulam Chapel have all gone. It’s sad to look back and see all I remember disappeared.