James Gomer Berry – part 2

by Laura Bray

James Gomer Berry, 1st Viscount Kemsley. © National Portrait Gallery, London. Gratitude to them for allowing me to use the photograph.

It was about now that William and Gomer’s paths diverged. Possibly because it could not be assumed that the harmony the brothers had built would pass to William’s two, and Gomer’s six, sons, or possibly because Gomer, who was now in his 50s, no longer wanted to be the “junior partner”, the brothers and Iliffe divided up their newspaper empire.

Gomer retained the “Sunday Express,” the “Sunday Chronicle,” the “Sunday Graphic,” the “Empire News,” and “Daily Sketch” and all the provincial papers.

He therefore had the lion’s share with 18 newspapers (five of them national). He became chairman of Allied Newspapers (in 1943 he changed the name to Kemsley Press). He was now the largest newspaper owner in the UK and underlined this by inserting, under the title block of each publication, the words “A Kemsley Newspaper”.

The Headlines proclaiming V.E. Day from the Daily Sketch on Tuesday 8 May 1945

This was the 1930s however, war was coming, and politically Gomer was quite naive. He encouraged Chamberlain in his dealings with Hitler, and indeed in 1939, met Hitler in person, advising him that there was little appetite for Churchill in Britain, who should not be taken seriously. There was clearly a good deal of trust between Gomer and Chamberlain, and therefore it came as a shock in 1940 when Chamberlain was replaced by Churchill. It took some months for Gomer, and his newspapers, to absorb this cataclysmic change, but as time passed he became increasingly pro-Churchill and his loyalty was repaid in 1945 when Churchill made him Viscount Kemsley in his resignation honours list.

During the 1940s and 50s, Gomer’s flagship paper was the “Sunday Times”, the circulation of which he trebled, to over 800,000 by 1959. He does not appear to have William’s flair but he did make sound decisions, including the appointment of Ian Fleming as Foreign Editor and Harry Hobson as Theatre Critic, and was capable of bold action which made even his children blink, but by the end of the 50s, Gomer’s reign was ending – the lifting of wartime restrictions had left the newspaper industry facing a harsher, more competitive climate.

As the decade progressed, his stifling formality and relentlessly autocratic style of management appeared increasingly outmoded. The stiff manner and equally stiff collars, the bespoke suits and silk ties, the private lift to the top floor, the chauffeured limousine, and the white-gloved flunkeys all signalled a creaking, old-fashioned newspaper operation, encapsulated perhaps in the purchase of his Rolls Royce Silver Wraith Touring Limousine, specially designed so Gomer could wear his top hat inside the car.

Faced by dwindling profits, reduced reserves and an inability to move with the times – in 1955 he withdrew from the consortium awarded the first ITA franchise for weekend television in the Midlands and the North – Gomer sold up, and in 1959 Kemsleys newspapers passed to the ownership of Roy Thompson, the Canadian newspaper and television proprietor, for £5m. Gomer spent most of the 1960s living abroad and died in Monte Carlo on 6 February 1968.  He was 84.

Gomer Berry with his second wife, Edith (née Merandon du Plessis) who he married in 1931, visiting Jamaica in his retirement.

So what of his legacy? To the publishing industry, Gomer is best remembered for the foundation, in 1947, of the Kemsley Editorial Plan, for the training of journalists; the Kemsley Empire Journalists scheme which was aimed at giving Commonwealth journalists experience of British affairs; and the “Kemsley Manual of Journalism” is still a standard text to this day. In Merthyr, he succeeded his eldest brother, Seymour, as president of Merthyr General Hospital 1928-49, and gave £3000 p.a. for 2 years so that his brother’s trust fund could start work immediately.  In conjunction with Lady Buckland, William and Gomer presented to the town the Lord Buckland Memorial Extension to the General Hospital which cost £40,000, and provided it with an endowment fund of £20,000, and in 1936 William and Gomer presented a new clock tower to the parish church. Gomer received the freedom of the town in 1955, by which time both Seymour and William had died.

Gomer never forgot where he came from, and we end with a quote from him made when opening the 1947 Fete and Gala: “Never a week has passed in the 46 years that fate ordained that I should make my life elsewhere, without my scanning the pages of the Merthyr Express.”

Gomer Berry’s tomb at St Anne’s Churchyard, in Dropmore, Buckinghamshire

James Gomer Berry – part 1

by Laura Bray

Rarely can one family be said to have produced three illustrious members in one generation, but that is exactly what happened to John and Mary Ann Berry whose three sons – Seymour, William and Gomer – became respectively Lords Buckland, Camrose and Kemsley, making millions in the process.

James Gomer Berry – ‘Lord Kemsley’

Gomer was the youngest of the three, born 7 May 1883 in 11 Church Street, Merthyr. His upbringing was of a normal sort – educated firstly at Abermorlais School and then at the County School. He began his working life as a draper’s apprentice in Manchester House – where Wetherspoons in Penderyn Square now stands, yet within 10 years he had left Merthyr and was living in Pinner, with a wife and child, and is recorded on the 1911 census as “Newspaper Proprietor”. How did such a change come about?

The story really starts when Gomer was 18 and moved to London to join his brother William, who was running a magazine called “Advertising World”, which he had founded in 1901, with a £100 loan from his brother Seymour. Gomer was to assist with advertising, sales and finance, areas in which he showed great flair. From all accounts, the two brothers got on well, sharing a house, a bank account, and indeed for the next 36 years their careers were closely linked.

The brothers ran “Advertising World” with success, so much so that in 1909 they sold it for the huge sum of £11000, (roughly £1.2m in today’s money) from which they set up a small publishing company called Ewart, Seymour and Co Ltd.  This ran a number of periodicals including the popular “Boxing” – a good example of how the brothers were able to spot and exploit an opportunity; they took its circulation from around 100,000 in 1909 to over 250,000 a week in 1914.

In 1915 they bought the struggling “Sunday Times” for £80,000, with William acting as Editor-in-Chief, followed three years later by the “Financial Times”. By 1921 they owned the “Daily Graphic,” the profitable “Kelly’s Directories,” and had interests in the “Western Mail”, the “Evening Express”, the “Cardiff Weekly,” the “Merthyr Express” and the “Pontypridd Observer”.  Surely there can be few enterprises that grow with such dazzling speed.

Now firmly established in his position as Newspaper Proprietor, Gomer felt confident enough to apply for the Freedom of the City of London in the Company of Stationers, which was granted on 8 May 1923.  He was just 30.

The next move for William and Gomer was the purchase of the Hulton group of Manchester newspapers, which became the foundation, in 1924, of Allied Newspapers, with their partner, Edward Iliffe. This was followed by the purchase of the Amalgamated Press in 1926, which included a large number of non-political periodicals, a book section, two printing works and the Imperial Paper Mills.

In 1927 they bought Edward Lloyd, Ltd., one of the largest paper mills in the world, and also acquired the “Daily Telegraph”, with William again as editor-in-chief. They now controlled 25 newspapers, and about 70 periodicals.

The Daily Telegraph Building in the 1930s

Competition was fierce in the 1930s but instead of trying to attract readers with gifts, as other newspapers did, they decided to change the format of the “Daily Telegraph”, to maintain the quality of their news coverage, and to halve the price from 2d. to a penny; the circulation doubled immediately to 200,000 and grew to well over a million copies by 1949.

Outside of the publishing world, Gomer was being noticed politically too. He was created a baronet in 1928 (sadly just one week before Mary, his wife of 21 years, died) and was appointed as an Officer of the Most Venerable Order of the Hospital of St John of Jerusalem in 1931. Five years later he was raised to the peerage as Baron Kemsley, of Farnham Royal in Bucks.

To be continued…..

Happy New Year

Happy New Year to everyone.

I hope you are continuing to enjoy reading this blog. I certainly enjoy putting it together as I am learning so much about Merthyr’s fascinating history. I would like to thank everyone who has contributed articles over the last year, and I hope that there will be many more contributions this year.

If anyone would like to contribute something to this blog – please get in touch. It doesn’t matter if you are a seasoned historian or a first-timer – if you feel that you have something you would like to share, send me a message via the e-mail address to the right.

Give it a go – I would love to hear from you.

Merthyr’s Heritage Plaques: John Collins

by Keith Lewis-Jones

John Collins V.C., D.C.M., M.M.
Plaque sited in the foyer of Cyfarthfa Castle Museum & Art Gallery
Memorial Plinth in the grounds of St. Tydfil’s Church, Merthyr Tydfil

John Collins was born in West Hatch, Somerset in 1880 and came to Merthyr when he was about ten years old.

He  fought  in  the  Boer  War  and  also served in India. In 1914 he joined the Welsh Regiment.

He won his Victoria Cross whilst serving in Palestine with the 25th Battalion, The Royal Welch Fusiliers. The citation states:

“…although isolated and under fire from snipers and guns, he showed throughout a magnificent example of initiative and fearlessness.”

Known as Jack the V.C., he died in 1951 and is buried in Pant Cemetery.

The Rhyd-y-car Flood

by Clive Thomas

40 years ago today Merthyr was shocked by the news that a culvert had burst in a mountain stream and the deluge had inundated Rhyd-y-car Cottages, killing two people and leaving countless others homeless.

December 1979 had been very wet and in the week after Christmas there was serious flooding in many parts of the Borough of Merthyr Tydfil. By Thursday 27th most of the usual areas had been affected, with some properties suffering severe damage. Initially, it was the southern end of the valley which seemed to bear the brunt of the flooding but to the north and near to the town at Rhyd-y-car however, a story of flooding was unfolding which was not only responsible for irreparable damage to property but would also cause the deaths of two people and bring an end to a small but long established community. Here, a breached culvert caused water to cascade from the hillside into a confined area of land occupied by two rows of cottages. The torrent, loaded with silt, stones and other debris surged into cottages, outhouses and along the gwlis and yards between, devastating the properties in its path. To compound the misfortune suffered here and despite heroic efforts by family and friends, recently widowed Mrs. Gladys Jones and lodger Mr. Danny Jones were to lose their lives in the tragedy. Other inhabitants who had been in imminent danger were fortunate to escape serious injury or worse.

Firemen entering an upstairs window at Rhyd-y-car Cottages following the flood. Photo courtesy of http://www.alangeorge.co.uk/index.htm

The cottages at Rhyd-y-car had been built on the banks of Nant Cwm Glo in the first years of the nineteenth century to house ironstone miners and their families who were needed to work at one of the newly opened mines belonging to the Cyfarthfa Ironworks. Twenty-nine cottages were built in two rows, with each unit consisting of a living room/kitchen and a single bedroom. At the back, on the ground floor in an outshot covered by a catslide roof was an extra bedroom and larder. Water would have been carried from the stream and there was no sanitation. Despite these obvious limitations and representing what we would view as a very basic form of habitation they would generally have been superior to the living conditions experienced by those arriving in Merthyr Tydfil from the Welsh countryside.

A section of the 1851 Ordnance Survey Map showing Rhyd-y-car Cottages

Although we have only scant information on the people who lived in the cottages in the first four decades of their existence, there is some evidence that they came mainly from the counties of Pembrokeshire and Carmarthenshire. The majority would have been Welsh speaking and brought few material possessions to furnish their new homes. By 1841 Rhyd-y-car was already a well established community with 90 per cent of the working population engaged in producing ironstone and coal from the nearby pit. Ten years later the cottages reached their peak in terms of population with a total of 169 inhabitants, averaging almost 6 per cottage.  For almost a further one hundred and thirty years of Merthyr Tydfil’s fluctuating industrial fortunes the cottages housed families who formed part of a close knit and caring community.

By the 1970’s, notwithstanding the many changes that had taken place in the immediate locality, most of the inhabitants remained loyal to Rhyd-y-car , treasured and tried to improve their homes and this in itself is a tribute to the  strong and steadfast community that existed there. Following the events of December 27th 1979 however, and despite the fact that some residents continued to express the wish to remain, it became inevitable that the cottages would have to be abandoned.

Movements for the preservation of significant aspects of Merthyr’s heritage were very much in their infancy at this time but there had been some notable successes. Dowlais Stables, parts of which had been in a state of collapse, the spectacular engine house at Ynysfach and the birthplace of Joseph Parry at Chapel Row had all been saved. Many people locally however, continued to emphasise lost opportunities and mourn the demolition of significant areas of industrial housing.

The decision to demolish and remove some of the Rhyd-y-car cottages, all be it in a piecemeal fashion,was seen as of little consolation and another loss to Merthyr Tydfil. Their survival at the museum in St. Fagan’s, with the potential for a part of Merthyr’s heritage to be seen by hundreds on a daily basis was hardly recognised and not given proper significance.

Rhyd-y-car Cottages in 1982

Nevertheless, negotiations were undertaken between the National Museum and the Merthyr Tydfil Borough Council and necessary plans laid to undertake the removal of six of the twenty-nine cottages to St. Fagan’s. Before demolition of course, the cottages were measured and recorded in great detail but because of the nature of the cottages’ construction individual stones or timbers were not numbered and repositioned on rebuilding.  Within a relatively short period of time, Rhyd-y-car Cottages were erected on a carefully selected site and began their new and very different existence.

On Monday, 27 July 1987 The South Wales Echo announced that on the previous Saturday a special event had been held at the Welsh Folk Museum, St. Fagan’s to celebrate the official opening of Rhyd-y-car Cottages. Curator Dr. Geraint Jenkins who introduced the proceedings said, “Up until this time the museum’s efforts had been aimed at saving buildings from rural Wales but today we have been breaking new ground with the opening of a row of terraced cottages from an industrial town”and  added,” the project was unique in Europe, if not the world by reconstructing the interiors and fabric of the buildings in different periods”.

One of Merthyr Tydfil’s famous boxing sons was present at the event and contributed by releasing a number of racing pigeons. Although not born at Rhyd-y-car, Mr. Eddie Thomas’ grandfather had lived at No. 26 with many aunts and cousins living in other cottages. Dr. Jenkins concluded by saying that, “The day belonged to Merthyr in celebration of the town’s contribution to Welsh Heritage”.

Four Score Years and Ten – Happy 90th Birthday Crosswoods

by Carl Llewellyn

Ninety years ago, on Monday 23 December 1929, Crosswoods food shop first opened its doors. It was the collaboration of David William Wood and William Joseph Cross, experienced in the grocery trade.

David William Wood was born in Montgomeryshire in 1885, and was educated at Corris Elementary School and Machynlleth County School. In 1902, aged 17, Wood entered the grocery and provision trade. He was employed at the time by the largest retailers in the North of England, an by 1909 he became manager of one of the largest branches. For a short time before the First World War he was in the employment of Messrs’ William Harris, Merthyr and then during the he served four and a half years with the Forces, and was twice mentioned in despatches, for meritorious service, gaining promotion to the rank of sergeant-major. After the war he returned to Merthyr Tydfil and continued to work for Messrs’ William Harris, and lived with his wife Elizabeth at Meliden, 5, Garth Villas, Near the General Hospital and attended Pontmorlais Chapel.

William Joseph Cross (known as Joe), was born 19 April 1900, His parents were John Cross and Ruth Rawlings, he was brought up at Cross Farm, Kingsland in Herefordshire. In 1913 when he was only 13 years old, he was sent to Merthyr Tydfil to work for C.M & R Gunson’s, at 68, High Street, a family Grocery, wine & spirit business. On 5 March 1918, he joined the Royal Navy as an ordinary seaman on the ship Victory. When he was demobbed on 6 February 1919, Cross returned to Merthyr Tydfil and resumed his employment with Gunson’s. On 27 August 1923 he married Ruby E Seaman and they lived at 7 Hampton Street, and they had one son Ernest George Woods, who was born 1926.

Having worked for the Gunson family most of his life (except for the period of his conscription), after Joe Cross had a disagreement with the family, so decided to investigate the possibility of opening a Grocery business of his own. Having worked in the local grocery industry he came in contact with David William Wood, then manager of one of Messrs William Harris shops, both men had similar business experiences in the grocery and provision trade.

Although Wood was older than Cross, their business backgrounds were similar, so they made the decision to go into partnership. Mr Wood and Mr Cross’s joint ambition was to serve the people of Merthyr Tydfil under the best possible hygienic conditions, a promise that was kept all through their working lives. After purchasing and renovating a premises at 67 High Street, Merthyr Tydfil, and making provisions for food stocks, a name had not yet been decided upon, an amalgamation of the two surnames Wood and Cross was suggested, after careful thought the name “Crosswoods” was decided upon.

Crosswoods in Merthyr High Street. Photo courtesy of the Alan George Archive

It was a terrific gamble due to the depression in the Merthyr Tydfil Borough, but Crosswords opened its doors on 23 December 1929, and it was through Mr Wood and Mr Cross’s courage, initiative and enterprise the business survived the difficulties of the time.

After the first shop was firmly established a second “Crosswoods” was opened in Aberdare at 25 Seymour Street in early 1930’s. Here again the progress in business was rapid, and proved conclusively that “Crosswoods” was appreciated by the public who could afford the best in foods. Mr Cross took charge of the establishment and moved to Aberdare, and lived at 5 Cledwyn Gardens. In spite of the depression Messrs “Crosswoods” had in a small space of twelve months built up a wonderfully successful high-class business: the secret of their success lying in that they only sold the best of everything; that they studied the art of display; the cleanliness of their establishments and the unfailing courtesy meted to the thousands that patronised their shops. They always excelled themselves in preparation for all seasons with everything required for provisions, groceries, confectionary and delicacies all being of superb quality.

In October 1938, to relieve pressure at Merthyr Tydfil’s “Crosswoods” a third shop was opened at Aberfan.  But after experiencing the business of Christmas of 1937 when pressure of business reached its peak, the firm were compelled to either consider expansion in both Merthyr and Aberdare shops or to deliberately curtail the size of their shops. The directors decided on the first course and Aberdare had its refurbished “Crosswoods” in September 1938, it was described as a shop worthy of the goods sold there. The Merthyr branch acquired 66,High Street and after renovations the shop opened its doors on Friday 25 November 1938. At the time “Crosswoods” was reputed as one of the finest food shops in Wales.

In a statement at the time, David W. Woods said:

“We have taken this step for more than one reason. Firstly, we feel we owe it to those who have put up with so much inconvenience at our old shops, particularly during the busy periods. Secondly, we are optimistic of Merthyr’s and future, and we know from experience that when they are prosperous only the best will satisfy Merthyr People. Thirdly, there is among all classes a rapidly developing pure foods consciousness and sensitiveness to the importance of Hygiene in our food stores.”          

Another innovation Crosswoods introduced in 1938, was a department specially designed for those on special diets and foods for the sick and convalescents. This department had two special features. Nothing would be on sale that did not bear that fullest recommendations of the medical profession, the department would be under the charge of a trained nurse who has specialised in dietetics.

Having had three shops already Merthyr, Aberdare, and Aberfan “Crosswoods” expanded to four shops when a branch was opened in Tredegar after the Second World War.

Crosswoods Staff Dinner in 1940. W J. Cross and D.W Woods are sitting at the head of the table

Crosswoods had been conscious for a very long time about opening of a modern and up-to-date bakery, so, in March 1954, Crosswoods opened their very own bakery behind their shop at 25 Seymour Street, Aberdare. This venture meant they could expand their own products. The occasion was marked by the Mayor of Merthyr officially opening the new bakery. Following the opening ceremony a luncheon was held at the Boot Hotel, Aberdare.

In the early 1950’s Mr Oswald May joined Crosswords, he became General Manager, and later a director of the company. Mr May continued as a company director until his death in 1971. Mr May’s son John Philip May known as Philip, became the company secretary and later in 1959 a director of company.

Philip and Oswald May

Most of the Crosswoods stores eventually closed due to competition from large supermarkets and, by the late 1970s, closed leaving Merthyr’s Crosswoods the only one to survive.

After over forty years at Nos 66 and 67 High Street, Crosswoods moved to Newmarket Walk, Merthyr Tydfil but it only remained there a short period before moving to Victoria Street where it remains today.

Lisa Jones a former Saturday girl, was just 16 and still at school when she joined Crosswoods in 1989. Lisa subsequently bought the business from Philip May in 2003. Since then, Crosswoods has gone from strength to strength, currently employing over 13 members of staff

Crosswoods recently moved to a larger premises three doors away with the aim of introducing new services such as a hot food counter. Since Crosswood’s beginning, customer care and courtesy have been paramount and food quality is of the highest standard – this is still maintained to this day.

Merthyr Memories: Cyfarthfa School Days

by Barrie Jones

Of the many benefits that came to post war children such as myself the most important for me was my passing the Eleven Plus (11+) thus gaining entry to Cyfarthfa Castle Grammar School in September 1960.  Before the ‘Castle’, I attended St. Mary’s Roman Catholic School in Court Street, known to us boys as the “bottom of the town”.  St Mary’s was a small school and boys were taught separately from the girls and even playtimes were held apart.  To this day I can recall the name of only one girl who attended the school during my four years there.  The boy’s school was on the upper floor with the girls occupying the ground floor.  There were only three classrooms on the upper floor, so depending on pupil numbers some doubling up of age groups was necessary.  My age group attended Mr. Dennis Hennessey’s class for the final two years.

St Mary’s 3rd and 4th year boys circa 1959 with Bede Wills our headmaster in his final year before his retirement.

I remember sitting some of the 11+ test papers in the build up towards the final sitting but I cannot remember the final important test.  On the day of the result Mr Cotter, our new Headmaster in that year, called some of us out to the school hallway to tell us we had passed.  We all returned to the classroom to thank Mr. Hennessey for getting us through.  I recall that two boys who had joined our class in the final year to sit their 12+, passed for Quaker’s Yard Grammar School, two from Cefn Coed went on to Vaynor and Penderyn Grammar School, three others went to the County Grammar School, and four of us went to the Castle.  Not a bad number for a small school and I am certain that ‘downstairs’ far more girls than us boys passed.

St Mary’s School, Court Street. Photo courtesy of http://www.alangeorge.co.uk/index.htm

 

Today, pupils attending a new comprehensive school have some prior knowledge of their new school through school open days and primary/comprehensive school liaison.  In my day the first taste of a new school was on that anxious first day of term.  Three of us Castle boys lived in Twynyrodyn, Michael Long in Walter’s Terrace, and Alan Clifford and I on the Keir Hardie Estate, so most weekday afternoons after school we would make the long trek up Twyn Hill together.  After the 11+ result we had more to talk about, and one afternoon Alan came up with an idea on how we could see our new school before our first day of term.  An aunt of his was a cleaner at the Castle and she offered to take us around the school in the summer holidays.  So one morning in August we met up by Penuel Chapel on the Twyn Hill and walked across town to his aunt’s house on the Grawen and from there we were taken up to the school.

My first impression of the school was how big it was! Such long corridors and so many classrooms, how would I ever find my way around?  The place was busy with workmen everywhere and two new classrooms were being built on the ground floor in what I later discovered was the boy’s old assembly hall.  A new gymnasium had been opened in April 1959 on the site of the old ruined coach house and it doubled up as the boy’s new assembly hall.  The new class rooms were necessary to accommodate the impact of the post war baby boom.  The Headmaster, W. Lloyd Williams, mentioned the increase in pupil numbers in his 1958/59 School report to the Education Committee calling it a bulge.  It was a bulge that would last a long time.  Entry numbers continued to increase each year so that by September 1960 the pupil number was 738,405 girls and 333 boys.  More girls than boys were entering each year, in my year (1960) there was even a class 2G for girls only!

On my first day at the ‘Castle’ I found out that my form room 2A was one of the very new classrooms I saw being built on the day of our special tour.  My Form Master, Mr. Alan James Hill (Religious Education), was new to the school also. The Form Master of the adjoining new classroom, form room 2B, was Mr. Vincent Lee, (English), he was a new starter also, but he had the advantage of being a former pupil of the school.  Similar to St Mary’s school we boys were separated from the girls for assembly and play times, we having sole use of the downstairs while the girls occupied the floor above.  What I was not prepared for was sharing lessons with girls, something I hadn’t experienced since leaving the Roman Catholic infant’s school in Morgantown.

Unlike the day of our private tour the School was so full and busy with pupils streaming through the corridors in between lessons shepherded by senior boys, the Prefects.  Surely these were men who towered over us with beard stubble on their chins!  It would take quite a while to settle in but those six years would soon fly by and in my final two years I to would be shepherding pupils in between lessons but with not so much beard stubble.