Four Score Years and Ten – Happy 90th Birthday Crosswoods

by Carl Llewellyn

Ninety years ago, on Monday 23 December 1929, Crosswoods food shop first opened its doors. It was the collaboration of David William Wood and William Joseph Cross, experienced in the grocery trade.

David William Wood was born in Montgomeryshire in 1885, and was educated at Corris Elementary School and Machynlleth County School. In 1902, aged 17, Wood entered the grocery and provision trade. He was employed at the time by the largest retailers in the North of England, an by 1909 he became manager of one of the largest branches. For a short time before the First World War he was in the employment of Messrs’ William Harris, Merthyr and then during the he served four and a half years with the Forces, and was twice mentioned in despatches, for meritorious service, gaining promotion to the rank of sergeant-major. After the war he returned to Merthyr Tydfil and continued to work for Messrs’ William Harris, and lived with his wife Elizabeth at Meliden, 5, Garth Villas, Near the General Hospital and attended Pontmorlais Chapel.

William Joseph Cross (known as Joe), was born 19 April 1900, His parents were John Cross and Ruth Rawlings, he was brought up at Cross Farm, Kingsland in Herefordshire. In 1913 when he was only 13 years old, he was sent to Merthyr Tydfil to work for C.M & R Gunson’s, at 68, High Street, a family Grocery, wine & spirit business. On 5 March 1918, he joined the Royal Navy as an ordinary seaman on the ship Victory. When he was demobbed on 6 February 1919, Cross returned to Merthyr Tydfil and resumed his employment with Gunson’s. On 27 August 1923 he married Ruby E Seaman and they lived at 7 Hampton Street, and they had one son Ernest George Woods, who was born 1926.

Having worked for the Gunson family most of his life (except for the period of his conscription), after Joe Cross had a disagreement with the family, so decided to investigate the possibility of opening a Grocery business of his own. Having worked in the local grocery industry he came in contact with David William Wood, then manager of one of Messrs William Harris shops, both men had similar business experiences in the grocery and provision trade.

Although Wood was older than Cross, their business backgrounds were similar, so they made the decision to go into partnership. Mr Wood and Mr Cross’s joint ambition was to serve the people of Merthyr Tydfil under the best possible hygienic conditions, a promise that was kept all through their working lives. After purchasing and renovating a premises at 67 High Street, Merthyr Tydfil, and making provisions for food stocks, a name had not yet been decided upon, an amalgamation of the two surnames Wood and Cross was suggested, after careful thought the name “Crosswoods” was decided upon.

Crosswoods in Merthyr High Street. Photo courtesy of the Alan George Archive

It was a terrific gamble due to the depression in the Merthyr Tydfil Borough, but Crosswords opened its doors on 23 December 1929, and it was through Mr Wood and Mr Cross’s courage, initiative and enterprise the business survived the difficulties of the time.

After the first shop was firmly established a second “Crosswoods” was opened in Aberdare at 25 Seymour Street in early 1930’s. Here again the progress in business was rapid, and proved conclusively that “Crosswoods” was appreciated by the public who could afford the best in foods. Mr Cross took charge of the establishment and moved to Aberdare, and lived at 5 Cledwyn Gardens. In spite of the depression Messrs “Crosswoods” had in a small space of twelve months built up a wonderfully successful high-class business: the secret of their success lying in that they only sold the best of everything; that they studied the art of display; the cleanliness of their establishments and the unfailing courtesy meted to the thousands that patronised their shops. They always excelled themselves in preparation for all seasons with everything required for provisions, groceries, confectionary and delicacies all being of superb quality.

In October 1938, to relieve pressure at Merthyr Tydfil’s “Crosswoods” a third shop was opened at Aberfan.  But after experiencing the business of Christmas of 1937 when pressure of business reached its peak, the firm were compelled to either consider expansion in both Merthyr and Aberdare shops or to deliberately curtail the size of their shops. The directors decided on the first course and Aberdare had its refurbished “Crosswoods” in September 1938, it was described as a shop worthy of the goods sold there. The Merthyr branch acquired 66,High Street and after renovations the shop opened its doors on Friday 25 November 1938. At the time “Crosswoods” was reputed as one of the finest food shops in Wales.

In a statement at the time, David W. Woods said:

“We have taken this step for more than one reason. Firstly, we feel we owe it to those who have put up with so much inconvenience at our old shops, particularly during the busy periods. Secondly, we are optimistic of Merthyr’s and future, and we know from experience that when they are prosperous only the best will satisfy Merthyr People. Thirdly, there is among all classes a rapidly developing pure foods consciousness and sensitiveness to the importance of Hygiene in our food stores.”          

Another innovation Crosswoods introduced in 1938, was a department specially designed for those on special diets and foods for the sick and convalescents. This department had two special features. Nothing would be on sale that did not bear that fullest recommendations of the medical profession, the department would be under the charge of a trained nurse who has specialised in dietetics.

Having had three shops already Merthyr, Aberdare, and Aberfan “Crosswoods” expanded to four shops when a branch was opened in Tredegar after the Second World War.

Crosswoods Staff Dinner in 1940. W J. Cross and D.W Woods are sitting at the head of the table

Crosswoods had been conscious for a very long time about opening of a modern and up-to-date bakery, so, in March 1954, Crosswoods opened their very own bakery behind their shop at 25 Seymour Street, Aberdare. This venture meant they could expand their own products. The occasion was marked by the Mayor of Merthyr officially opening the new bakery. Following the opening ceremony a luncheon was held at the Boot Hotel, Aberdare.

In the early 1950’s Mr Oswald May joined Crosswords, he became General Manager, and later a director of the company. Mr May continued as a company director until his death in 1971. Mr May’s son John Philip May known as Philip, became the company secretary and later in 1959 a director of company.

Philip and Oswald May

Most of the Crosswoods stores eventually closed due to competition from large supermarkets and, by the late 1970s, closed leaving Merthyr’s Crosswoods the only one to survive.

After over forty years at Nos 66 and 67 High Street, Crosswoods moved to Newmarket Walk, Merthyr Tydfil but it only remained there a short period before moving to Victoria Street where it remains today.

Lisa Jones a former Saturday girl, was just 16 and still at school when she joined Crosswoods in 1989. Lisa subsequently bought the business from Philip May in 2003. Since then, Crosswoods has gone from strength to strength, currently employing over 13 members of staff

Crosswoods recently moved to a larger premises three doors away with the aim of introducing new services such as a hot food counter. Since Crosswood’s beginning, customer care and courtesy have been paramount and food quality is of the highest standard – this is still maintained to this day.

Lord Buckland – 17 September 1877–23 May 1928 – part 1

BOWEN, BERRY, and BILBO BAGGINS

By Irene Janes

I love putting together my family tree and one day going through the microfilm of old newspapers in the central library, for something totally unconnected, the name John Moses Bowen jumped out at me – my grandfather, and it was concerning Henry Seymour Berry. I was on the first step to finding out more of the name on the statue near the bottom of the library steps I had just passed.

BOWEN

One Thursday, in June in 1897, at Merthyr Tydfil Police Court, stood an eight year old John Moses Bowen, a pupil at Abermorlais School. He was a witness for the prosecution with regards to an assault on Thomas (Tommy) Alfred Baverstock, also aged eight, which allegedly took place on Monday, 24 May,  just a month before. Bowen told the court he saw the Pupil Teacher – one Henry Seymour Berry, hit Baverstock on the head with the frame of a slate. Bowen said on the Wednesday after the incident the teacher told the class to say if anyone was to ask, they were to say he (Berry) did not hit Baverstock.

Abermorlais School. Photo courtesy of http://www.alangeorge.co.uk/index.htm

Wyndham Marshall, aged nine, confirmed he saw Berry break the slate on William Joseph Foy’s head and like Bowen saw him strike Baverstock with its frame. He said a few days later, at school, Berry had asked him where was Baverstock, to which Marshall answered ‘he was home’, as Baverstock’s  brother had hit him in the eye. Marshall explained to the hearing he had said this only because Berry had told him to say that the brother had caused the injury.

Elizabeth Baverstock said her son had made a complaint to her and she went to the school to show Berry her son’s eye. Berry had knelt down and asked her son “Did I do it Tommy?” The lad replied “Yes.” Berry then asked the mother to let him know every day how the boy was and once he sent down to ask.

William Joseph Foy, aged eleven, was called for the defence. He said it was not true that Berry had broken a slate on his head, like the one produced in court, or that Berry had struck Baverstock with the remnants of the slate. Alfred W Dean, aged eight, also denied seeing Berry assault Baverstock.

Mr W. N. North presiding said he was bound to state that he did not believe the evidence for the prosecution because they, Bowen and Marshall, had contradicted themselves in a very marked manner. He believed the evidence of the two boys, called by the defence, Foy and Dean, and dismissed the case.

(Information from The South Wales Echo, 18 June 1897)

BERRY

Henry Seymour Berry

Born at 73, Lower Thomas Street, to John Mathias and Mary Ann Berry. Seymour first went to Abermorlais School as a pupil and was fortunate to befriend John Payne who helped him with his schoolwork. Several years later Berry, became the first Pupil Teacher in Abermorlais School. However, he decided a teaching career was not for him. Therefore, on 1 September 1897, two and half months after the alleged assault, (mentioned above) he left the profession and went to work with his father.

His parents had moved to Merthyr Tydfil from Pembrokeshire. To supplement his wages as a railway clerk John Mathias Berry sold packets of tea and then became a commercial traveller. Henry Seymour and his father must have proved to be a good team as seven years later they opened J.M. Berry and Son, Auctioneers & Estate Agents in Victoria Street.

In 1907 he married Gwladys Mary, Justice of the Peace, Mr Simon Sandbrook. They went on to have five daughters.

David Alfred Thomas

Berry’s father was the agent of David Alfred Thomas, Liberal M.P. for Merthyr Tydfil (1888-1910). Henry Seymour’s hard work, ambition, and keenness to seize an opportunity soon saw him become a protégé to this politician and industrialist. This set Berry on his way to becoming a very successful and rich man. Thomas became Viscount Rhondda in 1918.

Seymour Berry was now beginning to be regarded as a social climber.

In 1915 Berry suggested to Thomas, who was no longer an M.P., but a creator and controller of the largest combined collieries in Wales, he should go and work with him. Berry didn’t want a wage but a chance to show his capabilities.

The following year Thomas joined the government’s cabinet. He turned to Berry to look after his numerous industrial companies. When Thomas joined the government’s cabinet Berry took on more responsibly and 1918 was a director of over sixty companies.

To be continued…..

Memories of Old Merthyr

We continue our serialisation of the memories of Merthyr in the 1830’s by an un-named correspondent to the Merthyr Express, courtesy of Michael Donovan.

From the work room of Mr Wm James, not only was there no storage or openings on that side of the High Street, but with the exception of three small shops adjoining the one on the corner of Glebeland Street, there was not a building of any kind.

The nearest i.e., the one first come to on the way up was the shop of a hairdresser named Davies. If I remember rightly, Bears Grease was considered the best one used on the human hair, and this Davies, upon one opening, had a bear hung up outside his shop, after the manner of butchers hanging calves brains was afterwards to be had, but whether the result of his enterprise was advantageous I know not.

An 1839 advertisement for Bear’s Grease

Either in the next, or following shop above, a Mr McGregor sold garden seeds, and the corner shop belonged to Mr Edward Morgan, grocer, who had a wholesale trade too. Mr Morgan resided on the other side of the High Street. He was connected by marriage, I think, with the Jones’s and Evans’s of the Bank.

The Post Office was on the corner of Glebeland Street and High Street, on the same site as at present, but before describing it, or going further up we will return to Gillar Street and come up on the right hand side of High Street.

First there was a grocer’s shop, and then the Crown Inn – a Mrs Richards was the landlady. Above this was the druggist’s shop kept by Mrs Jenkins, the mother of the late Dr T J Dyke. She also had two sons of the name of Jenkins. John, a clergy-man, who went to Natal, was  Fellow of Jesus College, Oxford, a canon of the Church, and became vicar of Aberdare. He was the most charitable of men, but the most absent-minded as a boy. Upon asking what he intended being, his reply, in all earnestness, was “the Bishop of Merthyr”. His brother James became a Roman Catholic priest, but did not live many years.

An advert from 1835 mentioning Mrs Jenkins’ Druggist shop

Next above was a draper’s shop. Mr John James kept it, and made money enough to go into the wholesale trade in Manchester, but returned in a few years to Merthyr, and built a large premises opposite which is Victoria Street and called the Cloth Hall.

The Cloth Hall. Photo courtesy of http://www.alangeorge.co.uk/index.htm

There was a yard with wooden doors, and on the other side a grocer’s shop was kept by Mr Christopher James. Upon Mr James’s removal this business went into the hands of Mr John Jones, who had been with Mr James for some time. Mr James himself the for a while carried on a wine and spirit business near the Bush Hotel, but only for a short time, as he removed to Swansea, and went into the coal trade.

This Mr Christopher James was a brother of the Mr William James already alluded to, and another brother was Mr Job James, a doctor living in Pontmorlais, one of whose sons, Mr Frank James, was for so many years clerk to the Merthyr Union. Mr Christopher James has several sons. Vice-Chancellor William Milbourne James was, I think, the oldest (see http://www.merthyr-history.com/?p=3084). Another was Mr David James, a tanner living on the side of the tramroad in Bethesda Street or Pontstorehouse.

Another son, Christopher, was in the shop with his father, and upon giving up a building on the canal bank which had been used as a storehouse for flour etc., 60 guineas were found hidden there, reputed to have belonged to him. Another son was the harbour master of Swansea 40 years ago, and his son succeeded him in that capacity for a short time. One of this Mr James’s daughters married a Mr Brock, the minister of the Unitarian Chapel in Swansea, and another Mr Joseph Henry Rowland, of the bank in Neath.

To be continued at a later date……

A Full House – part 1

by Barrie Jones

My paternal grandparents lived in 12 Union Street, Thomastown, Merthyr Tydfil.  My grandfather Caradog JONES was born in Troedyrhiw in 1896 and was one of five brothers who were coal miners, as was their father, grandfather and great-grandfather before them.  Crad’s great-grandfather John Evan JONES was born in Abergwili, Carmarthenshire, in 1814, moving to Duffryn, Pentrebach, sometime in the 1840s to work in the local Plymouth Work’s mines.

By contrast, my grandmother Margaret Ann nee BAILEY was born in Merthyr Tydfil in 1898, her great-grandfather Abraham BAILEY, was born in Bristol, Gloucestershire, in 1804, arriving in Merthyr town with his extended family sometime in the 1850s.  Abraham was a street hawker of earthenware goods, and for a while in the late 1850s to 1860s, ran a china and earthenware shop in 6 Victoria Street, Merthyr Tydfil.  For the most part, he and his sons Abraham and Thomas, and his son-in-laws were street traders.  My grandmother must have inherited the Bailey entrepreneurial gene, as to augment the family income and help purchase number 12 Union Street; she took in boarders, mainly ‘travellers’ and ‘theatricals’.  My father once commented that coming home from school each day he was never sure where in the house he would be sleeping.

12 Union Street is one of 23 terraced properties in the northern portion of the long street that runs at right angles to the top of Church Street.  The southern portion of the street contains the imposing Courtland Terrace.  The dual terraces of Union Street leads off Church Street up to the boundary wall of the now derelict St Tydfil’s Hospital, formally the Merthyr Tydfil Union building, the ‘Workhouse’.  A terrace numbered 1 to 11 on the left hand side and a terrace numbered 12 to 23 on the right hand side.  All the houses were three bedroomed apart from numbers 1 and 23 which had extended frontages on Church Street and were much bigger properties.  Number 12 being an end of terrace property was flanked by the lane leading up to Thomastown Park and thence on to Queen’s Road.

Union Street – Coronation Party 1937

Union Street is in the Thomastown Conservation Area, the first area to be designated in Merthyr Tydfil.  Built from the 1850s onwards on a grid-iron pattern, Thomastown has the largest group of early Victorian buildings in Wales.  Built for the middle classes, the professional and commercial people of the town, its best examples are Church Street, Thomas Street, Union Street (Courtland Terrace) and Newcastle Street.  This area (Thomastown) striking toward the higher and open ground of the ‘Court Estate’ was the first exclusively residential area to be created by those in the top stratum of Merthyr’s population.  Thomastown was the forerunner of what was to occur at the end of the 19th century in the northern part of the town between the parklands of Cyfarthfa Castle and Penydarren House.  These later developments contained even larger and more prestigious properties.

The two terraces of Union Street must have been one of the later developments.  The 1876 Ordnance Survey Map shows only the single terrace of numbers 1 to 11.  The 1881 census records both terraces but 7 of the 23 properties are shown as uninhabited, (numbers 3, 6, 7, 15, 16, 17 and 18), indicating that the development of the street was barely finished in 1881.

The census returns for number 12 clearly shows that the occupiers in the early years were part of Merthyr’s ‘middle’ class:

3rd April 1881 – Margaret PRICE, retired publican

5th April 1891 – James JONES, decorator

31st March 1901 – Thomas GUNTER, boot and shoe dealer

2nd April 1911 – Thomas GUNTER, boot and shoe dealer

(Thomas GUNTER was the manager of the Leeds Boot Warehouse, no. 33 Victoria Street and was a leading figure in both the Merthyr Chamber of Trade and St. David’s Parish Church.)

To be continued…..

Merthyr’s First Synagogue

by Carl Llewellyn

With scant records regarding the Jewish migration to Merthyr Tydfil, I decided to research the beginnings of the Jewish community in the town. It has been reported that there has been a Jewish presence in Merthyr Tydfil since the 1820s. One example is Polish born Solomon and Leah Bloom, whose eldest daughter Ann was born in Poland in 1826, with their eldest son Abraham being born in Abercanaid in 1828. Subsequently all of Solomon and Leah Bloom’s other children were born in Merthyr Tydfil. Therefore Solomon and Leah Bloom came to Merthyr Tydfil around 1827.

With the rapid expansion in the iron industry in Merthyr, in the 1830’s another Jew named Joseph Barnett came to the town from Swansea. Joseph and his wife Sarah were born in Poland, all of their children were born in Swansea. Joseph Barnett opened a shop on Merthyr High Street – on the 1841 census it describes Joseph Barnett as a shopkeeper but in reality he was Pawnbroker. The 1841 census indicates there were at least 21 Jews living in Merthyr Tydfil.

With four iron works dominating the Merthyr Tydfil locality, more Jews escaping the persecution in the Russian controlled countries became attracted to Merthyr Tydfil, with business prospects either as Pawnbrokers, Hawkers or Glaziers.

By the late 1840’s the number of Jews trebled. Up until now the Jewish religious services may have been held either at Solomon Bloom’s or Joseph Barnett’s houses, it was rumoured a synagogue was located in the area of Bethesda Street and Brecon Road, but there is no evidence of this whatsoever. However a synagogue did exist at the rear of No 28 Victoria Street – Joseph Barnett’s pawnshop. Below is an extract from an 1851 map of Merthyr showing this synagogue.

The usual date given for the establishment of the Merthyr Hebrew Congregation was 1848, but statistics for Merthyr Tydfil dated 1846 clearly states that a Jewish place of worship existed with 30 seats and 25 in attendance at services. As the statistics were published in 1846 it could be determined the figures were probably collated in 1845. Yet in T. E. Clarke’s guide to Merthyr Tydfil dated 1848 it does not mention the existence of a synagogue in Merthyr Tydfil.

At that time there was a Rabbi by the name of Barnett Asher Simmons. According to Ben Hamilton’s article “The Hebrew Community” he visited Merthyr Tydfil and officiated at services for the Merthyr Tydfil Hebrew congregation before the arrival of Rabbi Harris Isaacs from Ipswich, in 1850.

Harris Isaacs, a widower, had served the Jewish community at Ipswich for 27 years before coming to Merthyr, and living at 53 Glebeland St. His calling as a Rabbi did not provide him with living wage so he opened a Pawnshop to supplement his income.

By 1852 the number of Jewish families in Merthyr Tydfil had grown considerably, and congregants were in want of a larger place of worship. An appeal was sent to the Jewish Chronicle for assistance with funding for a new synagogue, Adverts appeared in the Jewish Chronicle dated 27 February 1852, 12 March 1852 and 9 April 1852. Below is the notice which appeared in each edition giving a list of donations, which included 18 members of the Merthyr Hebrew congregation.

When sufficient money had been collected, the Jewish elders of Merthyr Tydfil began making preparations for acquiring a site and requesting quotations from builders to build a new synagogue. The laying of the foundation stone for the new synagogue, which was situated behind the Temperance Hall, took place on 28 May 1852, and it took another eight months for the new synagogue to be completed. The Cardiff and Merthyr Guardian Glamorgan Monmouth and Brecon Gazette dated 19 February 1853 mentioned the inaugural ceremony took place 22 February 1853, when the Chief Rabbi A. L. Green of the Great Synagogue, London officiated on the occasion. Sadly there are no newspaper reports giving a detailed account of the opening of the Synagogue, but it was reported that there was accommodation for 93 persons, with 60 seats reserved for Jewish gentlemen, and 33 seats for Jewish ladies. Seat rentals ranged from £5.4s to £1.6s per annum.

An excerpt from an 1860 map of Merthyr showing the second synagogue