Sinclair C5: Sir Clive’s motoring mis-step

by Richard Bremner

Follow the death of Sir Clive Sinclair recently, here is an article about one of his less successful inventions with a Merthyr connection….

The Sinclair C5 came in a cardboard box delivered to your door, it was built in a Hoover washing machine factory and it was narrow enough to drive down your hallway. Which many concluded was the best place for it.

This was a cheap new revolutionary vehicle for the masses, reckoned millionaire computer whiz Sir Clive Sinclair, whose qualifications for this forecast were founded on his successful launch of one of the earliest pocket calculators and the famous ZX Spectrum home computer. Well, the Sinclair C5 was certainly cheap compared to a normal car, and it certainly looked revolutionary. But not in a good way.

Genesis: 1979

Its emergence was the result of Sinclair’s long-running interest in electric cars, which lead to the start of the C1 project in 1979. Sinclair asked a former Radionics colleague Tony Wood Rogers to consult on the project, and design specialists Ogle to style it.

Ogle subsequently revealed that they never believed in the project, their concentration on its aerodynamic properties – critical for an electric vehicle, even with the modest 30mph target top speed of the C1 – resulting in an unhelpful weight gain that probably undid all the aerodynamic wins. That made the C1’s 30 mile range a near-impossible goal, despite a lightweight polypropylene body built only for one.

Better than a moped?

Sinclair’s aim was to build a better vehicle than a moped, and at a price vastly undercutting a car’s. But by spring 1983 he abandoned this project to raise more funds, undeterred by Ogle’s prophetic view that the C1 wouldn’t sell because its range was limited, it wasn’t weather-proof and it was too slow.

Sinclair raised £12 million by selling shares in Radionic, over £8 million of it dedicated to the newly formed Sinclair Vehicles. Within months the project was back on, and the Hoover domestic appliance company contracted to build the vehicle, as Sinclair preferred to call it, at its Welsh factory. And at the staggeringly optimistic rate of 8,000 a week – quantities to rival Ford.

Lotus engineering

The project got a boost of sorts when the government introduced legislation, lobbied for by bicycle-maker Raleigh, that allowed electrically-assisted two and three wheelers onto UK roads. But only at speeds up to 15mph. That the electric motor could only be as powerful as 250 Watts and the vehicle weigh no more than 60kg also had an unhelpful impact on Sinclair’s motor-assisted recumbent tricycle.

But within these limits, it was well-engineered, Lotus hired to develop the C5 from Wood Rogers’ prototype. Like a Lotus it had a backbone steel chassis, a welded composite two-piece body and it was built down to a weight. An electric fan motor drove a single speed, belt-driven gearbox and it was steered by handlebars that lay below you, where they were easy and relaxing to reach, an ingenious solution devised by Wood Rogers.

Sinclair C5 engine: you

But the main source of drive was not so much the motor as you, and the Sinclair’s big, square pedals. The C5 was simply a tricycle with a part-time 12-volt motor, and it should have been sold that way to avoid disappointment. But marketing it as a tricycle would never have scored the colossal publicity that came its way because it was presented as a car, all of this preceded by the usual pre-launch fanfare.

Spin it any way you like, but the Sinclair C5 launch was a disaster. Problem one was that it took place on January 10 1985, the cold not only reducing the range of its puny 12-volt battery but also treating the assembled hacks to the shivering reality of pedalling a C5 in the cold, wind and rain.

Problem two was the location. North London’s Alexandra Palace is an attractive venue, partly because it’s built on a hill. But it didn’t take long for the hacks, serial long-lunchers among them, to discover one of the C5’s many problems.

Hill-climbing often overloaded the motor to the point of cut-out – a state signalled by a forlorn electronic peeping – and when the motor wasn’t overworked a modest gradient would soon flatten the plastic trike’s battery. Some C5s didn’t decimate their batteries – but that was only because they didn’t work at all.

Still, orders came, but at nowhere near the rate needed to absorb the 8000-a-week torrent spilling from Hoover’s Merthyr Tydfil factory. There was plenty of brave talk from Sinclair Vehicles on the fizzing interest in their £399 transport revolution, and how better weather would help sales.

Surging criticism

But it wasn’t enough to staunch the surging criticism. Testers found the range was more like 10 miles rather than the claimed 20, and less on a clement day. They felt hugely vulnerable on the road, a feeling undiminished by the optional high-visibility mast, which added to the deep feelings of foolishness that swept over anyone stepping into this pedal-powered plastic bath.

Although that was nothing to the embarrassment you’d feel at fitting – and wearing – the Sinclair’s wet-weather gear, which consisted of fabric panels covering its sides and your legs, and a matching hooded anorak. Putting all this on would have added another 15 minutes to your dismally slow journey, and made you feel almost as humiliated as a naked hotel guest trapped in a lift.

There was no heater – although you’d soon get warm pedalling when the motor stopped whining – there was no reverse gear and it had the turning circle of the trucks threatening to squash it.

Beautifully designed… in parts

Examine the C5 in detail, though, and you’ll spot some subtle industrial elegance. It wasn’t a beautiful design, but parts of it were beautifully designed. Gus Desbarats, a Royal College of Art graduate hired to style the C5, later described his contribution as ‘convert[ing] an ugly pointless device into a prettier, safer and more usable pointless device.’

Its pointlessness was proven by the fact that of the 14,000 produced – less than two weeks’ production at full tilt – only 5000 were sold.

Sir Clive Sinclair: deep belief – in the wrong idea

The C5 was the product of a man with the means believing deeply in the wrong idea. No more than rudimentary market research would have revealed the C5’s flaws and near uselessness in the harsh environment of a late 20th century road network.

Its vulnerability made a superbike look safe. But perhaps the most powerful killer of C5 sales was that you looked an idiot when driving it. And cars – or bikes – that humiliate their users make a hard, hard sell.

Some might say that the C5 was ahead of its time, but it’s doubtful that a tricycle travelling at snail-speed in the company of artics would be allowed on the road today. It would face the same construction and use troubles impeding the decidedly more brilliant Segway, which isn’t allowed on the road either, but has many more uses.

Curiously, one of those is providing ‘safari’ rides in the grounds of Alexandra Palace.

Many thanks to Richard Bremner for allowing me to reproduce this article. To view the original, please go to:-

https://www.retromotor.co.uk/great-motoring-disasters/sinclair-c5-sir-clive-mis-step/

Dewi Bowen – A Tribute

by Mansell Richards

Earlier this year, on 16 June, Merthyr lost one of its great characters, and a huge champion of the town’s heritage, when Dewi Bowen passed away at the age of 93. Here his friend and former colleague, Mansell Richards pays tribute to the great man.

Dewi Bowen was a legend in his home village of Cefn-Coed, a legend at Cyfarthfa Castle School and a legend across the town of Merthyr Tydfil.

A naturally amusing man, he enjoyed making people laugh, whether passers-by in the street, his school pupils and their teachers – not forgetting headmasters – canteen ladies and caretakers, councillors and mayors. But he will be remembered mainly as a gifted artist and teacher. His imaginative artistic output was prodigious: his illustrations of scenes redolent of Merthyr and district’s rich and colourful history can be counted in their hundreds. It is no exaggeration to say that no individual over the decades contributed more to the heritage of this famous Welsh town.

St Tydfil’s Church by Dewi Bowen

Dewi was born on 7 August 1927 at number 87, High Street, Cefn-Coed-y-Cymmer (he loved to give his village its full title). From an early age he showed artistic talent which was nurtured at his beloved Vaynor and Penderyn Grammar School. In 1944 on leaving school at seventeen, he was directed to work as a coal miner for 2 years as part of the national war effort against Hitler’s Germany. This meant he had to postpone entry to art college. Dewi took pride in his years as a ‘Bevin boy’ at Elliot Colliery, New Tredegar and the Rock Colliery, Glynneath.

Indeed his memories of being a young miner never left him. Many of his detailed illustrations were based on his observations of those hard- working men who risked their lives daily in often dangerous conditions.

Similarly, he identified strongly with the soldier in both World Wars, but especially during the First World War.  He never tired of telling of his father’s experience at Gallipoli and Mesopotamia, while his mother served as a nurse in both those wars. This strong affinity with the soldier never left him. Thus in later years, he joined a British Legion excursion to Flanders in order to be present at the unveiling of a sculptured red dragon monument at the site of the Battle of Mametz Wood, where thousands of Welshmen had been killed in 1916.

Dewi never refused work for charities. His cleverly designed, eye-catching posters, advertising fund-raising events appeared at local shops, pubs and libraries. Indeed, he and his scholarly brother Dr Elwyn Bowen MBE, to whom he was devoted, made a massive contribution toward necessary funding, estimated at tens of thousands of pounds, when the Urdd National Eisteddfod visited Merthyr in 1987.

The programme from Cyfarthfa High School’s 1982 production of Christmas Carol designed by Dewi Bowen

Dewi rejoiced also in designing the scenery for the Cefn-Coed Operatic Society which flourished during the 1950s and, contributed greatly in this respect to the annual stage musicals and concerts performed by pupils and staff of Cyfarthfa High School, a school he served loyally for 30 years.

Continuing along the cultural path, his work was regularly exhibited at the National Eisteddfod of Wales, while he contributed to many heritage projects across Merthyr and other districts of South Wales.

He took a particular interest in the preservation of the Joseph Parry Birthplace Project which won the Prince of Wales award. He played a pivotal role in this success for his school. The visitor to 4, Chapel Row, Georgetown will see a beautifully inscribed stone plaque alongside its front door. Not only did Dewi purchase the block of dressed-stone out of his own pocket, but he lovingly carved the inscription,  including the evocative words, ‘Joseph Parry, y bachgen bach o Ferthyr, erioed, erioed- Joseph Parry, a little boy from Merthyr , forever, forever’.  This carved tablet will remain a monument to the creative talent of Dewi Bowen.

His final contribution to the Merthyr cultural scene was to provide the superb illustrations for a book on Merthyr place-names, compiled by Malcolm Llewelyn. Dewi was delighted to be invited as a guest to the book’s launch last year.

But let us return to his never-to-be-forgotten humour, which appealed to people of all ages. At Cyfarthfa School, some pupils with only limited talent were known to have opted for art, mostly for the pleasure of being taught by him. Several brought him regular small gifts of sweets, while one girl, aware of his liking for wimberry tart, presented him with one every autumn. He was, undoubtedly, one of Cyfarthfa School’s most popular teachers.

One story he liked to tell concerned a friendship he had at Cardiff College of Art with the beautiful future actress Anna Kashfi, who was later to marry the Hollywood star, Marlon Brando. When teased about this, Dewi replied ‘I never understood how she preferred Brando to Bowen!’

Dewi never owned a car, preferring to walk almost everywhere. He particularly loved walking holidays during his earlier years. He visited the Holy Land and parts of Russia. When asked why he loved walking so much, he replied. ‘If you’ve spent 3 days in an ancient bus crossing the Negev Desert in the company of 2 Arabs and 50 sheep, you too, would enjoy walking’.

On another occasion he accompanied a friend to see a Wales/England rugby match at Twickenham. With Wales snatching victory towards the end, Dewi insisted on joining the triumphant Welsh supporters on the famous pitch. He astonished his friend by asking for help in order to ascend one of the very high rugby posts. After climbing unsteadily onto his friend’s shoulders, they were both confronted by a London policeman, who turned to the friend with the instruction ‘put the gentleman down please sir’.  Some yards away a group of Cyfarthfa sixth-formers were holding their sides with laughter.

Cyfarthfa Castle by Dewi Bowen

Dewi loved music, especially light opera. He was a regular visitor to Cardiff theatres to enjoy Gilbert and Sullivan productions. He loved singing some of the songs in his distinctive sweet tenor voice, often when talking to friends on the telephone. Dewi would entertain at the drop of a hat.

But his greatest love was his family. He nursed his mother who lived to be a hundred during her final years, while his admiration for his brother Elwyn was profound. He received considerable love and support from his exceptionally loyal nieces, Ann and Elizabeth and sister-in-law Gwynfa, while he gained much joy from his young great nephews, Ewan and Llyr.

There can be no better epitaph to Dewi than in Shakespeare’s words:-

‘We shall not live to see his like again’.

J. D. Williams – jeweller

by Carl Llewellyn

One of the most iconic buildings in Merthyr Tydfil’s High Street is Milbourne Chambers. Situated on the corner of High Street and Glebeland Street, presently the shop premises is empty but was formerly an established hairdresser’s named “Ladybirds”. For a majority of the towns-people though, they still refer to the premises by the name of the previous establishment, “H. Samuel” – jeweller, watchmaker and goldsmith, but what of the shop history and its association with the jewellery trade?

In this particular case the “H. Samuel” premises were formally rented by J.D. Williams’s jewellery business. The formation of J.D. Williams’s business began in 1856, when James David Williams returned to Merthyr Tydfil; he was the son of the Rev Benjamin Williams who was minister of Tabernacle Baptist Chapel, Merthyr.

After leaving school he was apprenticed to Job James, ironmonger, of Merthyr. When his apprenticeship was completed he moved to Soham, Cambridgeshire, to take up the management of an ironmongery establishment there, before moving to the city of Cork, where he obtained an introduction to the watch and jewellery business. It was not long before he secured an advancement from the position of an assistant to that of the buyer.

In 1856 he returned to Merthyr, where his family was well known and remembered, and commenced a business in November 1856 as a watchmaker and jeweller at premises in Market Square, which adjoined the old Merthyr Telegraph, and General Advertiser For the Iron Districts of South Wales.

Due to his admirable aptitude, both as a buyer and seller,  he quickly extended the business which he commenced in a smaller shop. He searched for more commodious premises, and finally, by April 1858 he purchased new business accommodation at No 129 High Street, which he continued to occupy to the end of his days when he died on 24 February 1890 aged 62 years old. After his death the business was taken over by his only son Frederick Carlyle Williams, who continued the business under his father’s name.

J. D. Williams shop at 129 High Street. Photo courtesy of the Alan George Archive

In 1903 the Post office officials decided to build and relocate the Merthyr Post Office. Merthyr’s first postmaster was William Milbourne Davies, whose descendants were the owners of Post Office building and its land.

Due to the dilapidated state of the Post Office and the adjoining buildings, one of Davies’ descendants, Miss Mary Davies, decided to build a new block of buildings on the site, with the upper part of the building being used for living accommodation and offices. The building was to be named Milbourne Chambers in memory of William Milbourne Davies. Part of the building design included a shop premises, so as it was the intention of  Frederick Williams to expand and relocate his business, the opportunity manifested itself him to negotiate with the owners of Milbourne Chambers and he began a shop underneath the building and adjoining workshops.

The Merthyr Express dated 16 July 1904 recorded the pending opening opening of J.D. Williams & Co:-

There was a heavy copper name plate above the shop which gave a grand spectacle. There were handsomely appointed offices at the rear, and still further back, on Post Office lane, were elaborately equipped workshops, used for manufacturing, repairing and reconstructing items in the jewellery and watch making trade.

A word must be said about the clock. It was manufactured in the work shop, and it is a full sized one so far as the hands and dial are concerned, but no trace of the works can be seen. The clock is situated on top of the building, which faces Lower High Street, and proved over the years to be an impressive acquisition. The dial is five feet in diameter, and illuminated all through the night. The name of J.D Williams stood boldly on a handsome scroll with wrought iron sides – this was also illumined all through the night.

J. D. Williams new shop on the corner of the High Street and Glebeland Street.

On the day J.D Williams & Son, Jewellers opened at the new premises, Mr Walter West joined Mr F.C. Williams as a partner in the business.

By 1907 J.D Williams & Son, Jewellers had been sold to the H. Samuel chain of jewellery shops. The Samuel’s jewellery business was owned by Walter Samuel (1829-63). He married Harriet Wolfe in 1852, and after Walter’s death Harriet took over the family clock and watch business in Liverpool started by her father-in-law Moses Samuel. The first of the H. Samuel  Stores (“H” for Harriet) were opened in Preston in 1890, before long there were branches throughout Wales and England.

In 1907 the Merthyr Express dated 6 July 1907, advertised the new Samuel’s store:

The H. Samuel sign above the shop consisted of three panels, with lettering on each board, GOLDSMITH, H.SAMUEL & JEWELLER, but  by the 1960’s the signs were replaced by florescent lettering highlighting the name H. Samuel. For approximately 90 years H. Samuel served the town as one of the foremost jewellers, but in 1999 the business was finally transferred to 6 Graham Way in the St Tydfil’s Shopping Centre. Since H. Samuel moved, the premises in the High Street became a second hand furniture store, before becoming “Ladybirds”.

Merthyr’s Chapels: Elim Chapel, Dowlais

Elim Pentecostal Chapel, Dowlais

In 1873, a schism occurred at Beulah Chapel, and the Minister and 34 members left that chapel and started their own cause.

They acquired a piece of land on Walter Street and they built a small tin chapel there and called it Tabernacle. Within three years however the number in the congregation increased dramatically and it was decided to build a larger chapel. Three cottages and a shop were purchased in Ivor Street and new larger chapel designed by Mr John Williams, was built in 1876.

When, several years later, the schism between the two congregations healed, the congregation at Tabernacle moved back to Beulah, and Tabernacle became the Undenominational Christian Mission.

Tabernacle Chapel in Ivor Street after it had become the Undenominational Christian Mission. Photo courtesy of J Ann Lewis.

In 1919 a group of men, who were converts from the 1904/1905 Welsh Revival, invited Stephen Jeffreys of Llanelli to conduct a series of Revival Meetings. Both this group and Stephen Jeffreys himself had come into contact with some of the newly formed independent Pentecostal group.

Stephen Jeffreys. Photo courtesy of J Ann Lewis.

They were offered the use of the Undenominational Christian Mission, at first renting it and then, in December 1919 buying it at a cost of £600. Late in 1924 there was the first formal agreement between the leaders of the church and the Elim Pentecostal Alliance. The chapel was called Elim-Tabernacle and became the first Pentecostal Chapel on the British mainland.

This agreement was renewed in 1927 and the church became a member of the Elim Foursquare Gospel Alliance in 1928.

The old chapel was forced to close and was demolished in 1974 due to the redevelopment of Dowlais and a new chapel, Elim was built in 1975 in Upper Elizabeth Street and continues to prosper.